...Enough looking back though, we need to focus on what can be done now.
I agree with your entire line of reasoning, that we
needed to distance ourselves from tobacco earlier on in this debate, and also (I believe it was your point) about even distancing nicotine from tobacco and the whole issue with supporting age restrictions.
I also agree that we need to start looking forward (again) from our new position of peril - but I think we're failing again. I think, at this point, we need voices, as many voices as we can get, speaking of outrage and hypocrisy. We need so many voices, if we hope to get anything done, that we NEED non-vapers to be screaming as loud as those of us with a personal stake...but we're failing to even get the actual vapers to take notice. And, it's our fault.
The experience I had at one of my local B&Ms yesterday was almost the exact same I've had three times now. (Sorry in advance for the long story, but you've all probably figured out by now that that is how my brain works.)
It wasn't a shop that I frequent, because their prices are a little crazy, but the current step in my carefully crafted stockpile plan is to get several mech mods, and I've been hitting all the shops to see what they had.
While I was checking out the mechs, another customer walks in with a broken regulated box and starts talking to the shop keeper about a new one. The owner showed him some options and said the best one he had was a Subbox kit ($95!!?!?), which is what I had walked in with, so the owner asked me how I liked mine, hoping for a positive review that would help him.
I told him I thought it was a good upgrade to his broken box (not wanting to get into fixing the broken one, or the ridiculous price they had on the Subbox, out of respect for the shop), and the other customer asked if he'd need one of the battery tubes I was looking at, too; "is that like an extension or something?"
The customer had said that his broken box had only lasted a year, he was using an aspire tank with packaged coils, and that he wanted a new box that would work with his tank and his battery. It was pretty obvious he was a one-device, store-bought kind of guy, who got all/most of his info from the shop where he bought his coils and juice- the kind that will be most devastated by these new regs.
I explained that the "battery tube" was a separate mod, and that I was stockpiling extra gear in light of the upcoming regs/bans.
"What regs?"
So I did the "elevator-speech" version of what's happening that I've sort-of distilled after talking to so many casual-vaper and maybe-vaper friends/family/co-workers.
The customer was floored, but so was the shop owner. He stopped me and said "nothing's being banned, the government is just posturing..."
The guy was standing in front of one of the CASAA posters that says something like "This shop supports your right to vape...join CASAA", so I was a little confused that the owner, obviously affiliated with the advocacy groups in some manner or another, could understand the situation so poorly.
So, to try to help, I started to flesh out the points in the "elevator-speech" a little, and the shop owner stopped me again, getting a little agitated. He explained to me and the other customer the grandfather date, what the predicate product, if there really was one, would look like, the PMTA process, and even cited the Nicopure suit, and the injunction that was "sure to come".
...so the shop owner clearly was following the regs and the developments...
I countered that the litigation steps being taken might help, but there was no guarantee of victory, or even an injunction and...
He shut me down again. To the other customer, "Trust me. WE know what's going on. This thing is going to be tied up forever and nothing is going to happen."
I let it be, paid for what I'd picked out and left. His shop, his atmosphere, not my place to upset it.
But it bothered me.
This is the third time I'd had an experience similar to this one. Granted, the other two were not as hostile, but in both other cases, the shop owners wanted me and the other customers to rest easy and trust that "they" had it all under control.
They're the church, we're just the parishioners. Let the adults handle it.
I spent a good while thinking about it, and I suppose I can see some possible reasons why a retailer might want to downplay the concern, but it goes against everything I've learned about grass-roots advocacy.
In my industry, the retailers don't try to downplay the concern, they use it. When there is a new legislative attack, the gun shop owners will actually hang signs "get it while you still can", and run specials on products that are subject to new restrictions. They WANT every customer to know what the current threats are, when they walk in the door, whether they buy the thing or not, so that they will at least tell someone else after they leave.
My experience above is not unique, but is also not typical of my recent shopping experiences (I've visited A LOT of vape shops the last several months). I travel for work and visit as many local shops as I can find on each trip, and I've had a couple strong advocates (only a couple), a BUNCH of totally oblivious shops, and, then, three like the one I described above.
Why, in light of the fact that our life-saving "hobby" is facing a near-total ban, have I NEVER been asked, as soon as I walked in the door, if I was aware that my right to vape is being mortally threatened?
Never mind that it doesn't happen EVERY time, why haven't I heard it even once?
Is SFATA (I'm obviously not a member) sending out mailers to instruct retailers on the importance of informing their customers of what is happening? If not, why not?
Even if SFATA can't get their transmission in gear for a simple advisory like that, why are the retailers failing to see the importance of a well-informed customer base?
Most of my purchases have had a POS that asked for an email to send my receipt. Why hasnt SFATA asked their retailers for email lists, and handed them over to CASAA for daily call-to-action/donation-drive emails?
Why hasn't SFATA provided their retailers with ready-made email blasts for them to send out directly?
Why? Because of this industry's lack of maturity and focus that I've been ranting about for the last 400 pages.
Because, to the nexus point of your post and this one, with very few individual exceptions, this industry either doesn't want to, or just isn't capable of looking forward. They are, I'm afraid, going to continue fighting defensive battles that are already lost until they've defended their way right into losing the war.