Actually, this isn't the question before the court, though it should be. SE's argument has nothing to do with nicotine . . . they barely mention it at all. They talk about tobacco and keep comparing it with tobacco and tobacco products.But that's the question before the court.
Is this an unaproved drug. It seems to me that unless the court has already decided that this is indeed the case, and I find it unlikely that the court would make such a finding. Then it is likely that a temporary injunction will be issued.
In a lot of ways it comes down to the individual judge but considering the case as a whole in context with the upcoming regulation that would change the game I suspect that the judge would likely grant the temporary relief while the case is argued.
This is not a cut and dried issue as if the company were selling a controlled substance such as marijuana or ........
The FDA asserted a power and someone with financial means pushed back. I suspect considering the sums involved that SE's lawyers think they have a reasonable chance of success.
Now maybe SE is just seeking the temp releif so they can liquidate their remaining stock in advance of regulatory action this is entirely plausible. But that doesn't mean that their counsel doesn't think they have a reasonable chance of winning.
They only ONCE mention the nicotine and it's in a quick statement about the make-up of the e-cig. I think this is a big mistake on SE's part since the FDA will immediately make that argument. What SE SHOULD have done, I think, is tackle this as a twofold issue-- one being the actual device of the e-cig battery and atomizer and even maybe an empty cartridge and the other as the nicotine. .. and try to argue that nicotine has been used without any ill-effects for years and years and that it's the carcinogens and tar from tobacco products that the FDA should be worried about.
JMO. . . I really don't know anything at all.