Sorry, yes - it's a bit foggy
24mg strength eliquid is 2.4%, 36mg liquid is 3.6%, for example.
But you are correct (IMO) in stating that the flavorings are the biggest area of concern. 20% or more can be flavorings, and we know for a fact that some of them just shouldn't be in there. Apart from the obvious villains like diacetyl, people should be made aware that breathing in substantial amounts of things like capsaicin (chilli), cinnamon and perhaps even clove cannot be considered a safe practice - some people's health will suffer as a result.
You cannot inhale substantial quantities of anything you like without consequence to health - even if it tastes nice.
Good points, and again, thanks!