All the players are scared, having a snit fit or are mad as hell, or any combination thereof.
The FDA is scared e cigs will take over and jeopardize their money from Pharma and at the same time mad cause we beat them in court when they started grabbing e cigs at the ports.
Tobacco isn't all that scared, they have seen the writing on the wall and are moving into e cigs and other smokeless products, but they would love the FDA to give them the smokeless and e cig business by regulating all the vendors to the point where they cannot afford the fees and costs to comply with stern regulations.
Pharma is both scared e cigs will make their precious, ineffective and horribly expensive NRT's die on the vine, mad because we keep telling everyone just how ineffective they are, and scared again to lose all the money from smokers diseases medicines down the road. Smokers who quit smoking and take up the e cig cost them on both ends of the equation, and have the gall to tell the world NRT's suck.
Government is scared, both Fed and State, of losing the taxes and the payouts from the Tobacco Master Settlement. People who can quit cost them big bucks, and with e cigs the smoke, NRT, relapse, resume smoking cycle is broken. We like our e cigs and they satisfy us.
The alphabet soup agencies are scared they are going to all get laid off if we win, because pharma won't need them as front men any longer and quit funding them, and mad because we won't fold our hands and OBEY their pronouncements which are both bogus and shameful. Those people lie like rugs and look you straight in the face while doing it.
Vapers are mad as hell at what is going on and has gone on with all of the above, and scared that we might be deprived of our lifesaving smokeless products.