I don't think it would have mattered what we called it.
The target was not the name of the product.
It was the way said product could destroy such a long-standing money train.
We could have called it "Fresh Scent Air Sanitizer" and they still would be all over us just like they are now.
Agreed DC...but they can further confuse the masses since there isn't a clear distinction.
Either way, you are right BT is gonna worm their way into making it bad because it hurts their cash cow.