I DIY also. I was probably on their mailing list from long ago.
But I mainly posted this because they are going contrary to what everyone has been thinking. So maybe they have the bucks or the backing to comply with the deeming regs?
They have to know what is going on.....they have been around longer than I have.(I've been here almost 6 yrs)
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They are doing at the moment what many other vendors are doing that have paid attention to the deeming rules and are actually trying to work as best they can within it hoping it gets changed down the road. Having their juice mixed out of house. Getting new flavors on the market before 8/8/16. Basically making lots of changes to what they've been selling before that 8/8/16 date kicks in. All in hopes that it will keep them going for at minimum two more years and hoping there will be enough changes via congress and the court to keep going far beyond 2018. Nothing in what they said indicates they will actually submit any PMTA's.
I had it happen to me around the 4th of July, fortunately even though it is a debit card they caught it, refused the transaction and called to notify me they shut down my card. I could not find out from the cc company (it's not tied to my bank) where it was compromised but since I rarely use that card online I knew where/who it was.