There is a very simple way to counter this. All vape shops simply stop carrying juul. This combined with the FDA crackdown on juul in CStores and the online sales ban some states are implementing, would put a world of hurt on juul. I wouldn't mind if they were forced out of business completely. That will probably never happen though.
I guess it depends on how many other vaping organizations agree that Juul is no friend to the vaping industry. I was actually ecstatic to see that there was such an attitude at all among any of those vaping organizations. At least I know I'm not alone in thinking Juul is absolutely NO friend to vaping.