"It has an accumulated deficit of $234.4 million, according to the filing. njoy also solicited buyers, hiring Barclays in January, but it had no takers.
Among its biggest downfalls was a product called King, disposable e-cigarettes that generated a lot of product returns. Gross sales of King declined to $7.4 million last year from a peak of $93 million in 2013, according to the filing."
E-cigarette maker files for bankruptcy -- New York Post
"There would be no vaper industry today without their fight and lawsuit against the FDA and win in 2009." -- PBusardo on njoy bankrupcy
Totally true.