In my opinion because some are misled to believe that a free market cannot itself establish beneficial collaborative standards. This notion is a fallacy.
A good modern example is Apple computer which took technologies others considered marginally profitable like Firewire to uniform implementation across their platforms. This competitive step facilitated cost availability and in effect forced the interface's broader implementation which contributed to the advancement of this venerable cross-platform standard and spurred the development of competitive others.
Let's remember even Apple is subject to a variety of regulations and has to register and certify products with the FCC. This applies standards on stuff like RF emissions and exposure. I have no idea how much meeting regulatory requirements tack onto the price of your iPhone or Macbook air, but it is built in somewhere. Every industry is subject to some form of regulation. Some that make sense, and some that do not. Some form of regulation will happen to the vape market. Even if Cole Bishop passes, it does not eliminate regulatory oversight and compliance, only tries to make it more tolerable.
JMO.
But I think the Majority thinking was that if someone could come up with a Safer Cigarette, then they would have it go down the Drug Delivery Route.
It was a Fundamental Flaw to me. And to the 400,000+ people who Die every year from Smoking Related Illnesses.
The reason cigarettes are still on the market was a political decision, not based on harm reduction. It would have been impossible to outlaw cigarettes, and near impossible to impose some requirement BT produce a "safer" cigarette. The best they could do is freeze the market in the state it was in when the TCA was passed and signed. BT got to keep their brands on the market, but no new ones. At the time, it was considered a success, as never before had the federal government gained such control on the tobacco industry, a large industry with a 200 year history of operation in the US. Tobacco supported, and still supports, significant regions in the US as a primary driver of their economy.
As you point out, when this was enacted there was no basis to assume something like vaping would pop up and have such a profound effect on the tobacco market. The FDA has tried to shoehorn in something they "believe" is consistent with the TCA with these regs. Remember, they tried to go at vaping as a drug delivery system and got shot down in court. They were essentially told to reconsider as a tobacco product. so they have, and this what we've got. Legislative action to supply guidance on just how much reach they should have into the vaping industry is one way of addressing it.
Even if the new administration decides by executive action to not enforce the law on the books (because that's what it is now, law), that offers no long term solution to bad regs remaining and simply kicks the can down the road for the next bunch to deal with.
