Fade in to a mother, and kids, riding bicycles in a park.
Mother stops in front of the camera...
"When I was still smoking cigarettes, I couldn't keep up with them. Since I quit smoking, with the help of a personal vaporizer, THEY have trouble keeping up with ME.
Thanks to vaping, I can breathe again"...
Fade out...
Fade in...
Grandfather, and a young boy fishing in a small boat
Zoom to a close up of the grandfather...
"I was a smoker for a long time. My doctor told me that I was showing signs of COPD, and I needed to quit. I tried everything patches, pills, even hypnosis... Nothing worked.
A good friend let me try his personal vaporizer. I bought one of my own a couple of weeks later, and I haven't had a cigarette since. That was a couple of years ago. I still use one, but I've cut down on the nicotine, too.
At my last check up, my doctor told me that my breathing sounds like I was a normal non-smoker.
Vaping saved my life. It looks like me, and Joey will be going on a lot more fishing trips...
Fade out...
How many stories are on the CASAA testimonials page?
Literally thousands of them could be turned into 30-60 second PSAs like this.
Anybody with some production skills want to take a run at it?
Bravo! You are on a roll!
Do you remember when Playboy introduced a cigalike? It was a couple of years ago and never took off. I was sad about that, since I envisioned a commercial for them.
Exterior: Evening; city street; pouring down rain
Camera slowly zooms toward the bay window of an upscale bar
Interior shot
The dimly lit bar is crowded with attractive, festive people. It appears to be filled with smoke. There are tiny, brief dots of lights in the crowd, like lit cigarette tips.
A stylist woman in a tailored suit enters. She puts her slim designer briefcase up on the bar and shakes the rain from her hair.
The male bartender smiles flirtatiously.
"Chardonnay please," she says, while pulling up a barstool and sitting down. In doing so, she bumps the back of a man next to her.
Oh, excuse me!" she exclaims as the man turns around. He is very handsome and smiles broadly when he sees her.
He glances at the briefcase, then back at her.
"Are you here on business?"
"Yes, I just got in..." she opens her purse and starts digging through it "the flight was delayed almost an hour from the storm."
She appears a bit anxious as she digs deeper in her purse.
Finally, she smiles with relief pulling out a pack of cigarettes. She takes one out and puts it to her lips just as the bartender brings her wine.
"I'm sorry," he says, "smoking isn't allowed."
Her smile fades. She glances at the window. It's raining harder. Thunder crashes.
"It's not allowed within 25 feet of the building either," the bartender says sympathetically, gesturing that it's out of his hands.
She looks up in ornate mirror behind the bar, puzzled at seeing what appears to be the reflection of smoke coming from the man next to her and his friends.
She turns toward him, just as he turns to face her.
She cocks she head looking confused at what appears to be a cigarette in his hand.
"Do you want to suck on my Playboy..." he asks mischievously
Her jaw drops and her eyes widen in shock.
"e-cigarette?" he adds with a wink
His friends all turn around smiling. They all have e-cigs and were obviously in on the joke
She looks at all the e-cigs and relief washes over her face
They all laugh together as she takes one of his e-cigs from a PCC
Playboy e-cigarettes...quitting tobacco doesn't have to suck
And scene.