I certainly agree in spades. I'm going to drop this thought and dovetail what you both said. It's going to be controversial for some and I hope and pray it's OK with the mods.
If we agree that the goal is to obtain significant traction with the "mainstream" media and that includes all the TV channels and mainstream print then I respectfully suggest that we consider non-violent civil disobedience. When I was much much younger, I actually engaged in this which must be highly organized with "leaders" who are respected and attorneys who are standing by among other details. Yes, I went to jail and a few hours later I was free. It was very effective and those of us who are old enough to remember these actions are encouraged to chime in. Google it to learn more. In my case it was not only effective but an action in my life that I will never forget. I put it all on the table and I'm glad I did. I'm not inferring that it's for everyone, just asking folks to consider it.
Non violent civil disobedience can be different actions. Chain me to the front door of the FDA HQ. Lock arms and sit in the street. A "sit in". Given the right structure, I'm all in!
I apologize for my cynicism, but times have changed. I don't think acts of civil disobedience would hold media attention for more than a second or two at best. There is too much competing information coming at the public from every direction. When you were much, much younger, there was ABC, CBS and NBC nightly news and newspapers (the number and quality depended on where you lived). Civil disobedience was novel at the time, no one knew what to think about it, but now...now, well, Occupy anything is so 2011.
Goodnight Chet, Goodnight David.