I posted a link to this before.
A 2015 article in Forbes, “Who Stands To Gain From The E-Cigarette Phenomenon?” reports:
“Altria , the maker of Marlboro cigarettes, and the leader in the U.S. tobacco industry: While the company does not have a very prominent presence in the e-cigarette market, they have taken a number of steps to leverage the opportunity present in this avenue. In February 2014, Altria’s subsidiary, Nu Mark, signed a $110 million deal to acquire the e-cigarette business of Green Smoke Inc. Later in the year, the subsidiary completed the national roll-out of the MarkTen, which was supposed to be a notch above the 200 types of e-cigarettes already available.”
“Reynolds American: the number two tobacco company in the U.S. with close to 28% of the market. This year, Reynolds American will be seen collaborating with the U.S. number three Lorillard, after the FTC gave regulatory approval for their proposed merger last month. When it comes to e-cigarettes, Reynolds has the leader Vuse in their portfolio. After the national roll-out of the product in 2014, Vuse immediately gained popularity to account for over 35% of the market a year later. This is evident when one looks at the company’s sales in all the other categories, which grew a phenomenal 37.7% year-over year in 2014.”