So, today I saw posted on fb, an ad for a product that is a nicotine inhaler, similar to an asthma inhaler. From what I can tell it's not owned by any BP entity and their ad copy has been very carefully written so as not to make cessation claims. Things like "curb the urge" "smoking alternative" and "break away from the pack." Also, get this, their thing is that it's better than vaping, because no vapor so it can be used anywhere, and no battery so no risk of explosion.