August 9, 2017
Vapor News and Views
News and views on vapor tax and regulatory issues from across the United States. The best way to stay up to date with what's happening in Washington and in your state capitol.
Friends,
The vapor industry and its consumers have been issued a stay of execution and the nation's got a new Top Doc. With the big announcement out of the FDA, will America be a safe space for
vaping? Not if 13 Senate Democrats get their way. And if you haven't subscribed to The Smoke and Mirrors Podcast,
check out Episode Two, where Brian Fojtik and I break down the decision from the FDA. Listen, share, subscribe, and leave a review on iTunes, Google Play, or your podcast hosting platform of choice!
As always - if you've got suggestions, tips, or information you'd like me to share, shoot them my way at
pblair@atr.org.
--
Paul Blair
Strategic Initiatives Director
Americans for Tax Reform
FDA Delays PMTA Filing Deadlines by Four Years
First, the news we've all been waiting for and the news many of us have been working towards.
The FDA announced "a new comprehensive plan for tobacco and nicotine regulation that will serve as a multi-year roadmap to better protect kids and significantly reduce tobacco-related disease and death." Most significant to readers of this newsletter was the announcement that
the deadline for submitting tobacco product review applications (PMTAs) for newly deemed products (vapor products) was delayed from November of 2018 to August of 2022.
Significant in this announcement was also this realization from the FDA: "A key piece of the FDA’s approach is demonstrating a greater awareness that
nicotine – while highly addictive – is delivered through products that represent a continuum of risk and is most harmful when delivered through smoke particles in combustible cigarettes." This is an extremely important acknowledgement from the agency.
But, the flavors.
This good news didn't come without a warning or call to action for the industry. In the announcement, the FDA announced an intent to seek input from the public on the best way to regulate "kid-appealing flavors in e-cigarettes." This process will play out through an "Advanced Notice for Proposed Rulemaking" (ANRP) in the future, a lengthy and more transparent process with an opportunity for public input, the agency suggests.
I've long said +90% of the issues associated with flavors are best dealt with by a more sophisticated industry that doesn't rip intellectual property and copyrighted materials or characters from other businesses or industries.
The FDA has signaled that absent better self-regulation, the agency itself will act. The agency has given the vapor industry more time to act and there are plenty of examples elsewhere in which self-regulation has stymied destructive regulations. A great example of this is what the Motion Picture Association of America, founded in 1922 to resist growing calls for censorship, continues to do to this day in its regulation of the film industry. No law mandates specific movie standards and the industry regulates and governs itself by imposing restrictions on marketed and advertised products. Think on it and send me your thoughts.
VIDEO: ATR President Grover Norquist on HBO's VICE News
Senate Democrats Attack Decision to Delay Prohibition Day
The week after the FDA announced that the entire vapor industry wouldn't have to shut down next year,
13 Senate Democrats penned a letter to the FDA expressing their discontent with the decision, with a specific focus on their interest in banning flavors. A few excerpts:
- “There is no reason for the Agency to delay oversight of newly-regulated tobacco products, including electronic cigarettes (e-cigarettes) and cigars that contain kid-appealing flavors and are actively marketed to children.”
- “The FDA is failing in its commitment to safeguard public health, especially for children.”
- “The FDA’s recent announcement allows flavored products - that are clearly targeted to youth - to remain on the market until 2022.”
- “There is already sufficient evidence about the risks flavored tobacco products pose for youth initiation for FDA to issue a proposed rule to prohibit use of flavors.”
The letter was signed by Democrat Senators Murray (Wash.), Merkley (Ore.) Durbin (Ill.), Feinstein (Calif.), Reed (R.I.), Brown (Ohio), Whitehouse (R.I.), Udall (N.M.), Franken (Minn.), Blumenthal (Conn.), Markey (Mass.), Warren (Mass.), and Van Hollen (Md.).
New Surgeon General Rejects Opportunity to Demonize Vaping
The nation's Top Doc had his first national public interaction on the topic of vapor products
during his Senate confirmation hearing last week. (He's since been confirmed.) A question came from Senator Maggie Hassan (D-N.H) who asked Dr. Adams about the delay of the PMTA filing deadlines and whether he believed it was contradictory to the 2016 Surgeon General's report warning of the dangers vapor products posed to children, largely due in part to flavored products like cotton candy and bubble gum and their appeal to youth.
His response?
"Decreasing the number of people who are consuming both tobacco and nicotine-related products is of upmost importance from a public health point of view. I think it’s important we distinguish between never-smokers and current smokers. And
there’s actually a debate going on in the public health community worldwide about the benefits of e-cigarettes and vaping and I think it’s because people are confusing the two..."
The interaction continues but Dr. Adams didn’t take the bait and didn’t demonize flavors, which was the intent of the whole line of questioning. This marks a shift in sentiment about vapor products and signals that from the FDA to the Surgeon General's office, there is an openness to conversations about what logical and fact-based public policy looks like as it relates to tobacco harm reduction. I count this as another win.
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