Depending on the size of the vendor they may even pay a fine or two and keep selling as long as possible.
That is something that I Don't expect to happen much.
It's one thing to "Play Dumb" and or to look at your Customers as if they were from Saturn when asked about Sept. 9th. But once you receive a Warning Letter from the FDA/CTP, they can Levy some pretty Substantial Fines against you for repeat action(s). As well as Civil Proceedings if they think you are Trying to Jerk the FDA/CTP around.
And isn't the FDA/CTP going to want to make an Example out of a Few retailers anyway?
I mean, If I was the FDA/CTP, I would think Slamming a few Shops and then holding a Press Release would be a Good way of Sending a Message to other Retailers.
As well as Kissing Up to Congress.