yeah... I had thought the charging cable was to charge the MVP versus to be used for charging other items. I don't see why they needed to include a cable at all though. I can say that if the MVP2 didn't offer USB charging of other devices... I probably never would have bought it, that was a deciding factor for me. I have bought 6 MVP's now. Perhaps it's one of those things where the space was going to be unused so they found a good use for it.
The 2.0 as well as the 1.0 versions of the MVP both feature the option for charging other devices. THe main beef with the 1.0 was the stem for the usb port's on/off switch stuck out where you couldn't that one upright. The 2.0 saw the switch shortened in length. The MVP 20W has it as well as will the 3.0!
Portable power source for electronic products:
To charge your portable electronic device with the iTaste MVP3.0 plug the built-in Micro USB cable into the electronic device and power on the MVP3.0. The included iTaste MVP3.0 starter kit charging cable can also be used. Plug the larger USB port into the MVP3.0 and the Micro-USB into the electronic device and power on the iTaste MVP3.0. You may only charge one electronic device at a time. Do not attempt to charge more than one device at the same time or you may damage the device.
The cord being built in not a separate item as you have to supply the charging cord for some other device allows it to be used as a passthrough device while being charged.
The iTaste MVP3.0 is recharged with a Micro USB cable. When plugged into a power source the iTaste MVP3.0 can also be vaped and charged at the same time with Innokin Technology’s ‘Vape while you charge’ pass-through technology.
You didn't see that with the 2.0 and hasn't worked on the 20W so far while the VV V3 and V4 batteries offer that option. Once these start arriving at regular vendors or if you run into one presently seeing a pre-order offer going the information will likely indicate the mah it will have to work with. I suspect since the new V4 battery raised up from 11w max to 15w like the eGo-V V4 batteries seeing the 300mah boost will be seeing another boost for the 3.0 as well to match the increase in wattage which is a leap from the 1.0, 2.0 versions.
The 3800mah was mentioned earlier on the thread by someone as I recall which brought back memories for the Groove II I went with since the 2.0 only offered 6-11w while that had offered a 3-15w range.

While the quality sadly suffered greatly the Smok unit offered the main button on top and curved sides while the MVP is squared sided. The main complaint a year ago October into November 2013 besides the switch sticking out too far on the 1.0 was where the button was located as well as the shoulder around that some were complaining about. I suspect the 3.0 however will be built like a rock like the previous versions were.