The only vendor I have seen using the 'Fa' for TFA is NR. Apparently they are re-labeling TFA bottles that they sell. To me that is just plain wrong and a bit shady in my book. Its just like ecigexpress labeling TFA their 'Signature' line. That caused so much confusion that they now put TFA in the description exposing the real source. Competition among vendors is nothing new, its just another attempt to gain market share for their own pockets.So we aren't coming at this from the same pov. My only point is language is always evolving and some changes will stick, you accept them or swim upstream against them. I chose acceptance and move on. Fighting it isn't going to force the changes back into the box. I am not bothered by changing to Fa as that is now the brand name. This is the name the vendors have started using and I personally think the forums should use it for new mixers so they don't get confused as to what they mean to order. I never said anyone or thing was boring. I did say stagnation is boring.
My last order from BCF included a the bottle that still said The Flavor Apprentice and their website still lists as such.
And please explain where its decided what the 'Brand' name is. Where is this information coming from? And who thinks that they are the 'ones' to make that kind of decision. You state it as so matter of factly, please define who 'they' actually are. Unless it is coming from the company itself, then it should not carry any weight.
But most importantly has TFA began calling themselves 'Fa'? Until they do, or approve of their brand to be handled in this way(rebottling and relabeling) then I see no reason to change because a lone vendor or two is trying to gain popularity for their own lines of flavors.
Sometimes you have to look at the bigger picture.