Among its many provisions, the tobacco Master Settlement Agreement:
- Forbids participating cigarette manufacturers from directly or indirectly targeting youth;
- Imposes significant prohibitions or restrictions on advertising, marketing and promotional programs or activities; and
- Bans or restricts cartoons, transit advertising, most forms of outdoor advertising, including billboards, product placement in media, branded merchandise, free product samples (except in adult-only facilities), and most sponsorships
Over the years, the states have collected tremendous amounts of
commercial tobacco revenue, but are spending little of it on tobacco prevention and cessation programs. According to
A State-by-State Look at the 1998 Tobacco Settlement 19 Years Later, states will collect $27.5 billion from the MSA and taxes in Fiscal Year 2018, but will spend less than 3 percent of it on programs to prevent kids from smoking and help smokers quit. No state currently funds tobacco prevention at the level recommended by the Centers for Disease Control and Prevention (CDC); 29 states and the District of Columbia spend less than 20 percent of the CDC recommendation.