Feels like he was just trying to appease someone and cover his tail from blame instead of standing firm in honest truth and sincerity. The way he conducted himself still has it look that vapers are the bad guys. Nothing was corrected or taught.
That's what I thought when I read his statement. It fits with their all-in agreement to go along with age limits and flavor limits. They think they can improve their image with the anti-vaping forces and stand out from the other vaping companies by being eagerly cooperative. They become the only company that can be trusted to follow the rules if they are allowed to go on doing business. juul gained a bad reputation when they came to be the face of the teen epidemic so they have some ground to make up.
Not sure it will work though.