I'm thinking of starting a poll...
What is the best way to utilize our resources?
--Lobbying
--Funding legal battles
--Public relations
The obvious answer is all three.
But if we have limited resources, how should they be allocated?
It must be nice to have unlimited funds, like our opponents.
There is actually a proven answer to this question. Most marketers and PR people only learn this tactic many years after they begin. In marketing realm I call it "the trifecta".
PR is always #1. Why? In our country we try ideas, things, and even people in the court of public opinion before we ever hear facts. We pick a side and right or wrong we zealously defend it. Whoever has more PR wins. It costs a lot of money to do this, but coupled with gorilla marketing tactics and social media, costs can come down some. Its all "opinion shaping". The message that gets repeated the most, and the loudest always wins.
How do marketers know this? People are sheep. The vast majority will blindly follow a shepherd off of a cliff without even asking "is that a good idea?" Marketers also know that those who resist message, right are wrong, will ALWAYS be considered the minority. Even if that group is correct.
Money and opinions are made when the vast majority follow.
Second is legal battles. Why? Because legal issues are easier to tackle when the PR machine has already had time to sway general opinion. Plus many times PR can help to fund legal.
Lastly is lobbying. With so many elected officials there is only so much lobbying money to go around. Lobbying without cash to give is futile. Payouts are expected and unless to can afford to buy alot of politicians (and pay more than the other guy) you can lobby till you turn ripe and decay. Wont change a damn thing.
Lobbying only works when you have massive amounts of money. The NRA, big tobacco, and big pharma are all examples of this. However when following PR and legal then lobbying becomes easier and less expensive because you have already influenced public opinions enough by then. Ideally.
Some politicians might care about vaping because they vape or people they know do. Those in favor because its "the right thing to do" are not powerful enough to get the rest of the legislature to fall in line.
PR and marketing ALWAYS trumps any other effort. Those who say otherwise simply dont know history, or sociology.