My concern with that rejection is whether this chain used the PMTA application format that was shared by many smaller applicants. If the language in those applications is the same in many others, they could justify many more rejections. These rejected application were almost certainly a repeated boilerplate format.
Perhaps someone more ambitious than myself will research this. It may be too late to matter at this late date though.
Having done some 1099 work to help compile a PMTA for a well known TC board maker, I can say that the published requirements for the "Environmental Assessment" are fairly clear (as far as 3 letter agencies go).
The main things they are looking at is the "waste stream". Think packaging and end of life disposal. It was fairly simple to demonstrate "the benefit to public health" (the prevailing metric throughout the PMTA language) by comparing the waste stream of a given "open system" vape product to the waste stream of tobacco cigarettes, those ciggy butts are not bio-degradable, then you have the empty cigarette packs/cartons, etc..
The language to satisfy the requirement is pretty clear, and fairly simple in scope. If you dont give the "Environmental Assessment" its due diligence, they will reject the PMTA. I am told by insiders that the "Environmental Assessment" is the first part of the PMTA the Feds look at. They weed out a lot of applications that way. The logic being that if you didnt pay enough attention to detail to get that fairly simple requirement right, then you probably didnt do the due diligence to satisfy the more complicated portions of the PMTA.
I am not saying I agree with the Fed's PMTA requirements, but this particular one was pretty well defined, and frankly rather simple. I completed that section by myself, without much difficulty. It amounted to weighing the packaging/waste of the various products and showing that the vape product generated less waste. The PMTA was "accepted" BTW, not approved, but accepted for further review, which is the normal FDA workflow. It is still pending further review, but it has not been rejected.
BTW, the company in question now has this on their website.
NO products on this site are currently available in the United States
Sucks that this is the end result.
Yes, Sept 9th will be interesting.