I think the tobacco industry has had so much dung flung its way (and actually, at least per a doctor of mine, they were considering going heat not burn back in the 60s and decided against it) so they are UN quietly regretting their decision and STILL saying they want to give everyone really expensive cancer.
It's their thing. I mean Reynolds is doing a HNB thing that seems somewhat popular and I think some of them may be buying vaping STOCK tons of it, but they just don't have the infrastructure a lot of vape places do already and they are way behind the curve.
But basically they want to give everyone expensive cancer is what it comes down to.
THEY JUST DO, it's their thing. They smoke themselves, and they don't want to give up their AWESOME product. To be fair, smoking has weathered storms like this before, and done fine. I don't think they quite understand vaping's momentum though OR they want to see the FDA shut it down. That would be very satisfying for them.
Anna