Until those in the industry wake up and start an ad campaign, the only thing we got is ourselves, spreading the word! The more people see older folks (no offense to the younger people) vaping, especially conservative looking types, business types, Grandma and Grandpa types, at home, at work, etc., the more accepted it will become. Many people see this as a young people's fad, or a smoker's way of smoking when he/she can't. They need to see people vaping outdoors, where smokers aren't banned... on the street, mowing a lawn, etc., to show that given a choice, we don't smoke, we vape.
I really do not know why businesses here in the States aren't advertising in the main stream media. Possibly it's due to the cost of advertising, and the fear that they won't recoup what they spend on the advertising?