Why should they worry about flavors enticing children? Children can't vape. They made it illegal.
On September 22, 2009, FDA banned cigarettes with characterizing fruit, candy, and clove flavors -- cigarettes that have special appeal for children. The ban, authorized by the Family Smoking Prevention and tobacco Control Act, is part of a national effort by FDA to reduce smoking in America.
I'm sure BT supported this measure. Since menthol wasn't included, the banned would have little or no effect on their sales. Has anyone ever heard of a strawberry Marlboro?