This is, generally speaking, the part where they crush the industry...I wasnt, I suspected so, but damn, they invented a whole new language when they wrote this stuff.
Premarket Tobacco Applications
A pretty new paint job?How Do I Demonstrate that the New tobacco Product Is Appropriate for the Protection of Public Health?
Premarket tobacco Applications must provide scientific data to demonstrate that the new tobacco product is beneficial to the population as a whole including users and non-users. This demonstration shall take into account the increased or decreased likelihood that existing tobacco users will stop using such products, and the increased or decreased likelihood that those who do not use tobacco products will start using them.
Good luck with that.