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Vaping ads ban rushed through ahead of Phillip Island Grand Prix


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October 18, 2019 — 9.51am
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The Victorian government has rushed through a ban on advertisements for vaping in time for next weekend's Australian Motorcycle Grand Prix at Phillip Island.

The ban comes after The Age and The Sydney Morning Herald revealed that cigarette makers Philip Morris and British American Tobacco (BAT) had signed deals with Ferrari and McLaren to advertise vaping and other products at the Australian Formula 1 Grand Prix and other motor sport events.

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Riders in action during last year's race on Phillip Island. CREDIT:AAP

The deals raised fears Big Tobacco was seeking to flout bans on tobacco advertising in motor sport events.

On Friday morning, Health Minister Jenny Mikakos said the tightened laws would stop tobacco giants using "sneaky tactics" to get around Victorian laws.


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"These important changes will stop tobacco giants from misleading Victorians and putting lives at risk – and they’ll be in place in time for the 2019 Australian Motorcycle Grand Prix," she said.

Under its partnership with McLaren, BAT had used McLaren's F1 cars to advertise its "A Better Tomorrow" initiative, which promotes "less risky" tobacco and nicotine products. BAT is also working closely with McLaren Applied Technologies to collaborate and share technology "expertise" including batteries and design.

In February, BAT chief marketing officer Kingsley Wheaton said the partnership would allow the company to "drive greater resonance" of its products, including e-cigarettes.

The new ban means it will no longer be able to advertise this partnership in Victoria.


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The laws extend the definition of tobacco or e-cigarette advertising to include words or designs closely associated with a tobacco manufacturer.

On Friday, a British American Tobacco spokesman said e-cigarettes werenot tobacco products and should be regulated separately.

"We would welcome the opportunity to meet with any government agency to discuss properly regulating these products, so that the hundreds of thousands of existing vapers in Australia can legally access a product that meets basic safety and quality standards.”

In February The Age and The Sydney Morning Herald revealed Australian authorities were investigating whether a new deal between Philip Morris International and Ferrari could be in breach of tobacco advertising bans by promoting Philip Morris products.


Both companies argued they were not promoting any specific products in their advertising.

Philip Morris has had a lucrative sponsorship deal with Ferrari for decades, with the famous red and white livery on Ferrari's racing cars, uniforms and advertising historically featuring the Marlboro cigarette logo.

The new branding, featuring a white chevron on a red background, is reminiscent of the Marlboro logo.


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reminiscent of a cigarette. The chevron on its tip is similar to the Marlboro logo.

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Sebastian Vettel in the revamped Scuderi Ferrari branding, featuring the Mission Winnow logo.CREDIT:MARCO UGARTE/AP

Its website suggests Mission Winnow is predominantly a brand revamp for the tobacco company, spruiking its innovation, excellence, and "innovative solutions to long-standing problems".


It doesn't specifically mention tobacco products, but it does promote Philip Morris' efforts to transform "not only our company but an entire industry for the 1.1 billion people who smoke and those around them".

This, it says, can be realised through the creation of "smoke-free alternatives" to cigarettes, which the company is testing in the laboratory.

The federal Department of Health and Victoria's Department of Health and Human Services launched investigations into Philip Morris' new branding, including a complaint lodged about Network 10 and Foxtel for showing the logos in their broadcasts of the Japanese Grand Prix late last year.

In March, AMCA found there had been no such breach of tobacco advertising laws.

The government included the vaping advertising ban in an omnibus package of legislation, which included reforms to medicinal cannabis laws, among others.


Liberal Democrats MP David Limbrik, who unsuccessfully moved to remove the vaping advertising ban from the legislation, said the government was treating e-cigarettes as though they were as dangerous as cigarettes.

"It doesn't make sense to treat the two things the same way," he said. "The only form of tobacco that's legal here [in Victoria] is the deadliest form."

Reason Party leader Fiona Patten, who unsuccessfully moved to amend the legislation, criticised the government for this approach.

"The bill last night repealed the state’s Medicinal Cannabis Act and, as such, my simple amendment would have removed the need for state approval to prescribe medicinal cannabis as it is already covered federally by the TGA," she said.

"So in effect, just to ban logos on motorbikes, the government has increased the burden and waiting times on patients needing to access medicinal cannabis. It’s just crazy."


A British American Tobacco spokesman said these are not tobacco products and should be regulated separately.“ We would welcome the opportunity to meet with any Government agency to discuss properly regulating these products, so that the hundreds of thousands of existing vapers in Australia can legally access a product that meets basic safety and quality standards.”

https://www.theage.com.au/national/...V4JRq-CSWRLdMwHjXGURKHRUOebiwZ0qUvRaBTyRefclM

Liberal Democrats are a libertarian minor party here
Reason Party were formerly The Sex Party, and are also about liberties
 

dreamvaper

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    DarrenMG

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    One of the UK’s largest mental health hospitals is to hand out free e-cigarettes to those trying to quit smoking, in a deal with a vaping retailer. The trust said it would help patients “transform” their health.:drool::thumbs:

    I'm proud of the UK mental health patients who are also switching to vaping.
    US politics look even worse compared to them now.:unsure:

    You just had to remind us right? Kidding! Indeed, my fellow speaker from across the pond, if only our politicians could take a lesson from the UK on this.
     

    Don29palms

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    Baditude

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    Why haven't I seen this report anywhere else?
    My appologies. It seems this may be a BS website. Logo says "where facts don't matter".

    However, the feds have been involved in the drug trade for decades. The CIA was obtaining opiods from Afganistan to fund purchasing black market weapons during the Iran Contra affair. Maybe the feds figured it was cheaper to DIY?
     
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    zoiDman

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