Five years down the road if the deeming regs are not altered BT will have a small niche market
of cigalikes giving them a life time of tax right offs. Enough people will have returned to smoking to stabilize the taxation and profitability to the market. BP will be introducing their advanced NRT
devices that will look awfully similar to what our open systems are now but,somehow work so much better and,priced at the appropriate price point. Your insurance premium will be higher than a smoker if you choose to use these cessation devises.
All correct........while Still, BT Has purpose in Supporting the Cole-Bishop amendment and/or H.R.2058,(Cole-Bishop primarily) in that it establishes more flexibility in Product they ultimately intend to control.
As stated - Even with a change in DATE, most prominent in the amendment, the Market goes into a Freeze.
the FDA still holds most of the cards in regards to Acceptable use and Safety as well as Public Health concerns.
Cole-Bishop does little to even slow the FDA, let alone stop it.
Do not be fooled by language like a Fast growing 3.x Billion Dollar Market
That is GROSS, not NET. and there is Much investment in this market so far, that is at stake.
Even so, it barely touches the Advertising Budget of BT.
In 2013, cigarette and smokeless tobacco companies spent nearly $9.5 billion on advertising and promotional expenses in the United States alone.
What we view as a Breaking Major market, others see as a side hobby.
eta: always forget to link data
CDC - Fact Sheet - Tobacco Industry Marketing - Smoking & Tobacco Use