Like the MRTP application. I was reading through the transcript of the conference where they discussed the Swedish match application. To paraphrase "wow, over 100,000 pages and decades of research. Really good job. Unfortunately it's not quite what we're looking for, but it's been a great experience. We feel like we're closer to knowing what we want. We hope you keep trying so that maybe sometime we'll be able to figure out what we're looking for."Yes. The 'accept' or 'reject' is by that same subjective judgement. I saw no 'standards' but they are implied in the questions that are being asked in the applications. :- ) Esp. in the ones that force you to 'prove a negative'. Another reason why I have said that even the tobacco company's applications aren't guaranteed.