Interesting approach. He's taking on BT and juul, which is pretty tough, and depriving Wawa, 7 Eleven, and all the gas station chains of a revenue source. The online verification already exists (but he doesn't mention that) and open systems and vape shops are left intact. He can go before Congress and honestly testify about how rigorous a response this is, even at the expense of hurting retailers and BT (ignoring juul isn't BT, but just an easy target).
Yes, it does interfere with smokers first starting out to try something convenient and a zero learning curve, but current vapers, and smokers more sophisticated and motivated to visit a vape shop or online are protected. He is in a defensible position that even if there are legal challenges that he used tough regulation without over stepping and breaking an entire industry still in the midst of the process of filing PMTAs who deserve the opportunity to pursue a course already established.
This isn't good as it establishes their regulatory requirements as being more intrusive than any of us would like to see, but he did protect the back end while mollyfying the save the children crowd. Maybe BT will spend the money on challenging it, and if they win we all win, but if they lose, our current open systems remain alive.
Now what happens 2 years from now remains to be seen. But even if the House goes all legislative nuts, you still have a republican senate that will be even more recalcitrant about supporting more regulation.
Yes, it does interfere with smokers first starting out to try something convenient and a zero learning curve, but current vapers, and smokers more sophisticated and motivated to visit a vape shop or online are protected. He is in a defensible position that even if there are legal challenges that he used tough regulation without over stepping and breaking an entire industry still in the midst of the process of filing PMTAs who deserve the opportunity to pursue a course already established.
This isn't good as it establishes their regulatory requirements as being more intrusive than any of us would like to see, but he did protect the back end while mollyfying the save the children crowd. Maybe BT will spend the money on challenging it, and if they win we all win, but if they lose, our current open systems remain alive.
Now what happens 2 years from now remains to be seen. But even if the House goes all legislative nuts, you still have a republican senate that will be even more recalcitrant about supporting more regulation.