One of the more interesting lines in the AEI video came around the 1:55 mark. Saul Shiffman was saying that Pharma was trying to peddle their smoking cessation products that were deemed safe by the FDA but the problem was consumer demand was poor...."no one wanted them"...as he put it. So he was commissioned to try and figure out ways to spark consumer demand of these smoking cessation products. He contrasted that to vaping where people are lining up with cash in hand to buy vaping products so they can quit smoking. Translation....So the FDA whines that pharma couldn't spark consumer demand for their smoking cessation products yet here we are as a (growing) vape community screaming at the top of our lungs at the vape industry to TAKE OUR MONEY!!! The vape industry has done what Pharma could not do.!! Which goes back to my earlier point/question yesterday in that why didn't pharma embrace vaping as a medicine and market it themselves? It's either because they were too stupid or they felt it was less cost to kill vaping than it was to enter a new market. Not sure which.
Or they didn't think the market would take off. So....I'd say stupid.