"We" know, that in today's world, "vaping" is just a "physical process" (or method) used to vaporize substances and inhale them. We know some substances are safe, and others not so much. The media has led the public to believe the "process" (or method) is unsafe, when really it is certain "substances" that are unsafe, nicotine NOT being one of them.
We are not given to thinking about much of anything, emotion rules the day. A population's emotions are rather easily manipulated while a thinking population is less easily manipulated.