I don't think its that bad either. I just think we are going to have to spend more money to get the same quality that we like. In a year or two the initial cost these companies have to put forth will catch up with their sales and profit margins, then the cost will hopefully go down again.
I do think it will cost more money for quality start up kits and juice, and that is not a good thing, unless you are a tobacco company.
As far as eliquids go only very few companies will survive at all.... (Im talking about the US here)
A director from Halo was talking about this at the Sept. 2015 Vapexpo in Paris, they said that with the future FDA Regs it will cost approx 2M $ per authorization request and that would be necessary for every single flavor and every single flavor+nic combo .
At those prices only BT and really big companies will be able to survive....
And the ones that do survive will certainly reduce their amount of available products/liquids AND hike up the price tags on those