While it is in everyone's nature to find the best product at the lowest price, we must also take certain things into consideration...
Puresmoker is a small company, thusly they produce in smaller quantities than say a large corporation manufacturing computer monitors. Smaller quantities are more expensive to manufacture. Buying in bulk always lowers cost (think Costco vs regular grocery store). But, with smaller quantity typically comes better quality, more consistency, and better quality control. SO the price may be higher, but the product in the end is usually better overall.
Made in the USA does carry a higher cost, but also higher quality control standards. I would prefer to buy an American made product for this reason.
With Puresmoker you are getting very professional, personal and warm friendly service. Not from "Representative #26", but from Steve or Casey personally.
Let's not even go into how many times Steve or Casey will drop in an extra little unexpected goodie into your box before it ships out to you... free of charge. It's not free to THEM... everything costs money.
For me it's not about how much a product costs, but about the quality of what I am receiving. Some folks are not in a financial position to think like that, they simply must rely on the cheapest price, this is a reality in this poor economy. But speaking from experience... you can buy a slightly cheaper product (like the JS) and live with frustration, have to sell it for a loss, then pony up later for a better quality unit like the Protege... you'd have SAVED money getting the Protege to begin with.
Frankly I'm amazed that you've redesigned the Prodigy to go to all steel construction and LOWERED the price. BTW: I'll be buying one as soon as they are ready, then selling my aluminum V1 Prodigy
Kudos to you Steve for coming forth and sharing your personal business with everyone here to allow everyone to better understand the need for the pricing increase. It speaks to your character... and at the end of the day, we're all simply
shopping for a big battery tube, but we're
buying into your character because you are the one backing the product. I for one feel secure in any investment I make with Puresmoker.