one of the reasons I quit smoking was because I was sick to death of standing in the cold washington rain like a freaking orphan with my analog getting wet and then having to run back inside after only a puff or two to answer a ringing phone....I will do whatever stealthy gestures I can to grab a few quick drags so as not to send me into the rain again...I also don't need to have my e-cig surgicaly attached to my face either, there are plenty of under cover vapin places when in doubt or can't wait till I am alone...most of the PIA non smokers I have vaped in front of thought it was a pen since I don't spew vapor like a volcano....cheap juice I imagine